Shiseido's Mogami Safflower Experience

Team at SERIAL CO_ has been fully immersed in bringing The Mogami Safflower Experience to life for Shiseido's Journey of Potential regional event in Thailand a few weeks ago. This project is not just another milestone; it is a testament to our dedication and passion for blending technology with storytelling.

Marking our first international installation, the journey began at Bangkok’s Parc Paragon, where across a bustling weekend we unveiled an installation that merged complex technical systems with AI Computer Vision. Visitors stepped into a 360° interactive field of Mogami Safflowers, where projection mapping and AI-driven interactivity allowed them to watch the flowers bloom while learning the story of this unique ingredient. The narrative highlighted the transformative power of Shiseido’s SafflowerRed™ technology, combining education with a touch of magic.

Designed to delight and stimulate the senses, the installation offered a space where learning about beauty became a captivating adventure. By merging entertaining education with cutting-edge technology, the Mogami Safflower Experience turned Shiseido’s botanical innovation into an immersive journey.

This work was not only staged in Bangkok with Lumina Live but was also carefully adapted for Singapore with Gusto Collective SEA, extending its impact across the region.

Photo & Video credit: Serial Co_； Shiseido Asia Pacific； Shiseido Singapore